A cohort of “Builders” intern together for a high-intensity immersion in the start-up process. Together, they design and launch an apparel business. The students are coached to build a product around their “why”- their voice and values – all the way through executing a sales launch event. 200 instructional hours are structured to fit a city’s internship programs or high school business courses. A life changing experience, Builders are transformed as they see their ideas progress into a profitable product.